Townsend Feehan is the CEO of IAB Europe and is committed to digital advertising transparency. wha sig kang (mobile. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. Depending on where we land notably on ePrivacy, the risk of “contagion” from the EU toward the rest of the world will be greater or lesser.”. Many years on, we are still suffering the after-effects of the Snowden revelations about the US national security apparatus effectively spying on American and non-US citizens. European association for digital advertising, IAB Europe, has hired Dr Daniel Knapp as its first chief economist. Can you explain how brands can lose control of their placements? IAB Europe is one of the rare Brussels-based industry associations that has both a policy vocation and a business-side vocation, IAB Europe is one of the rare Brussels-based industry associations that has both a policy vocation and a business-side vocation, meaning they share best practices and conduct research to educate the market and promote the uptake of digital advertising. IAB Europe | 9,223 followers on LinkedIn. Brussels Senior Manager, Policy Planning Microsoft Legal & Corporate Affairs Oct 2002 - Oct 2013 11 years 1 month. She touched on a lot of key points for the industry—like. All MRS websites use cookies to help us improve our services. Almost four years ago, when the Association was looking for a new CEO, I decided to apply, and have been here since February 2014. More accurate and consistent viewability measurement will also help to establish a more reliable digital ‘opportunity-to-see,’ supporting the need for enhanced comparability with TV and making progress towards digital ‘gross rating points.’, If an advertiser has viewability built into its buying, it should ensure that the measurement is undertaken by a tool which complies with a robust set of measurement principles, those just released by IAB Europe, EACA and WFA for example or existing Media Rating Council (MRC) or The Joint Industry Committee for Web Standards in the UK and Ireland (JICWEBS) principles.”. A founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, Constantine served as IAB Europe’s Chairman of the Board of Directors from May 2013 to September 2018 and currently continues to be engaged with IAB Europe as the association's Chairman Emeritus. The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technical specifications. She previously represented Microsoft on IAB Europe’s Board. CEO IAB Europe Feb 2014 - Present 6 years 11 months. In mid-October, the Belgian Data Protection Authority (DPA) issued a preliminary report concerning IAB Europe and the Transparency & Consent Framework (TCF). We look forward to future transparency initiatives as members of IAB Europe, and are committed to an open web where brands are safe, and the right content reaches those who want to discover it— we’re optimistic about the future of the open web . If you continue using this site without accepting cookies you may experience some performance issues. I got hooked on the companies and people I met around the IAB Europe table, and especially the policy issues, which were—and remain—fascinating. Townsend has an M. Phil. ... commented IAB Europe’s CEO, Townsend Feehan. May 25, 2020 marked the two year anniversary of GDPR. In mid-October, the Belgian Data Protection Authority (DPA) issued a preliminary report concerning IAB Europe and the Transparency & Consent Framework (TCF). We are also deep into the planning of Interact 2018, our annual conference, which will be held in May of next year. “The remainder of the year will mainly be spent on advocacy on ePrivacy, outreach to support companies on implementing the General Data Protection Regulation (GDPR)—both evangelising what we have already developed by way of implementing and interpretative guidance, and continuing to develop more—getting our viewability certification initiative out the door, and landing our 2018 action plan. Townsend Feehan is CEO of IAB Europe. A creative and curious insight and marketing professional with a passion for people and leading insight to action. Be the first to know. What are the benefits to suppliers having a direct relationship with publishers? The IAB Global Network is made up of 42 international licensee organizations around the world. Since that date, politicians, regulators, and courts have continued to interpret how this law applies to specific digital advertising use cases. by AdExchanger // Monday, October 19th, 2020 – 12:03 ... (DPA) is calling into question the legality of IAB Europe’s Transparency and Consent Framework, TechCrunch reports. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. We spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing Summit Europe in October, where she plans to … IAB Europe is the European-level association for the digital marketing and advertising ecosystem. +8210-2000-7528) io-wgca international organization-world green climate association. We look forward to future transparency initiatives as members of IAB Europe, and are committed to an open web where brands are safe, and the right content reaches those who want to discover it—, we’re optimistic about the future of the open web, The Future of AdTech Transparency: Interview with the CEO of IAB Europe. If an advertiser has viewability built into its buying, it should ensure that the measurement is undertaken by a tool which complies with a robust set of measurement principles, those just released by IAB Europe, EACA and WFA for example or existing, The Joint Industry Committee for Web Standards in the UK and Ireland (JICWEBS). The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Townsend Feehan, CEO of IAB Europe, commented “The AdEx Benchmark results highlight the importance of digital advertising for growth in Europe’s economy. —both evangelising what we have already developed by way of implementing and interpretative guidance, and continuing to develop more—getting our viewability certification initiative out the door, and landing our 2018 action plan. | IAB Europe is the European-level association for the digital marketing and advertising ecosystem. , to improve the quality of digital ad inventory and develop more robust digital measurement techniques. We’re proud to have recently become a member of IAB Europe, and to be part of both of these initiatives, both as a partner following ads.txt and as an active participant as the region gears up for the GDPR. Over the objections of a substantial minority of MEPs, the Committee in effect voted to allow the expropriation of publishers’ work. We have seen leading publishers adopt ads.txt in the US and the advantages won’t be missed in Europe.”. IAB Europe has today published its ‘Blockchain Demystified’ White Paper to shed light on a topic that despite its potential to revolutionise the digital advertising industry, is still largely shrouded in mystery and misconception. About At IAB Europe, I am the subject matter lead for privacy and data protection, overseeing the Association’s GDPR legal compliance programme (including the Transparency & Consent Framework), and acting as a thought leader for the digital advertising industry on the interpretation and analysis of privacy and data protection law. in European policy from the University of Edinburgh. What’s your opinion? How do you think the industry will evolve around the rules? This is a vital step towards delivering more ‘realistic’ brand exposure metrics. Media and creative strategist. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. - 25 years in different Executive roles (CEO, MD, Media buying, Creative director,...) - IAB Europe vicepresident ... IAB - Interactive advertising bureau Europe Dec 2006 - Jan 2009 2 years 2 months. Suppliers having a direct relationship with publishers ensures that the brand’s ads are placed on the sites you have envisaged.”, “This depends on the buying strategy of the advertiser, the more granular the brands get the more transparency they will have, but this may not be practical in all cases.”. And, they will provide an overview of the Digital Services Act (DSA) and ePrivacy as an update from Brussels on the latest privacy legislation in the European Union. She previously represented Microsoft on IAB Europe’s Board. , the challenges facing ads.txt, the mechanics behind brand placements, the future of viewability and how she sees the big data landscape in Europe today—we tell her story below. Townsend has an M. Phil. You recently introduced ads.text to the industry. We need to ensure that digital advertising enables the European digital sector to compete across the world.” Our Digital Leaders Council (DLC) of Tier one members will meet in mid-October to discuss strategy for the industry and the Association and meet some high-level EU officials to discuss data policy topics other than ePrivacy. CCPA, CPRA’s Hidden ‘Third Party Business’ Classification. dal moon kim (mobile. ceo. “The remainder of the year will mainly be spent on advocacy on ePrivacy, outreach to support companies on implementing the, General Data Protection Regulation (GDPR). Some policy-makers evince a poor understanding of how the technology that delivers online advertising actually works, and there is also a perception that onerous regulation will keep the non-EU companies out of the EU market, or at least stall their advance. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. Townsend Feehan, CEO of IAB Europe becomes EDAA Chair. ceo. IAB Europe CEO, Townsend Feehan. Any data collected is anonymised. Announcing the updates to the TCF, Townsend Feehan, CEO, IAB Europe said “The original TCF was launched to help a complex industry value chain manage their obligations under new regulations, ... About IAB Europe. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. 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Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will provide buyers and sellers a holistic video marketplace inclusive of video across every screen. Specifically in the area of privacy and data protection, our industry suffers from the undeniable fact that data, once collected and stored in a way that allows it to be accessed electronically, can be misused by governments, so that the same digital advertising infrastructure that delivers huge benefits to consumers every day inadvertently becomes an accessory in government surveillance. They will also explain how the remainder of the process is going to play out. IAB Europe press release. Do you think other regions will follow suit? There is of course an education job to do in order to create awareness, and publishers need to ensure that they have a full list of the unique IDs their sellers and resellers use—which can take some time. IAB Europe and IAB Tech Lab’s latest efforts aim to offer the digital ad industry a framework to help publishers, advertiser and ad tech vendors navigate data privacy regulations. “News and other online services rely on data-driven, ad-funded business models to finance the creation of content”, noted Townsend Feehan, IAB Europe CEO. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. “Unauthorised resellers can package inventory in a way that make advertisers think they are getting premium inventory when they’re not. How quickly do you expect ads.txt to be adopted throughout Europe? Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium. The European collective of the Interactive Advertising Bureau (IAB) has announced the elections of a new line up of members to its board of directors and Executive Committee (ExCo). Aside from our involvement, we wanted to know the bigger picture for Europe, and what’s next for big data there. We appreciate the ICO’s measured approach and focus on understanding the practices of, and engagement with, the advertising industry as expressed in the report. Tell me about your career, what led you to becoming CEO of IAB Europe? We sat down with Townsend Feehan, CEO of IAB Europe, to learn more about the future of adtech transparency. “IAB Europe has decided to act, working with, European Association of Communications Agencies (EACA). It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or … Commenting on the positive market update of the TCF v2.0 ahead of the switchover date, Townsend Feehan, CEO IAB Europe said “TCF v2.0 takes the standard to the next level with respect to consumer transparency and choice, publisher control over data processing for advertising and content personalisation, and cross-industry collaboration. IAB Europe has announced the findings of a Brand Safety Poll, in which 90 senior European leaders from across the digital advertising value chain gave their opinions on how brand safety was tackled in 2019 and what needs to happen in 2020 to ensure brand-safe environments for all stakeholders. io-wgca-iab. IAB Europe welcomes yesterday’s ‘Adtech Update Report ’ issued by the UK Information Commissioner's Office (ICO). There is an ongoing debate over viewability—what defines it and how advertisers should measure and pay for it. “In its simplicity, ads.txt is a great initiative—a simple text file that lists a publisher’s supply side platforms (SSPs) so brands can check that third parties selling a publisher’s space are authorised to do so. Following the recent release of the ads.txt initiative, and the announcement of upcoming changes to the General Data Protection Regulation (GDPR)—it’s obvious that Europe is getting serious about adtech transparency and data protection. How granular do you suggest brands get when it comes to cross-referencing publishers ads.txt file with a supplier’s ad.text record? This is a vital step towards delivering more ‘realistic’ brand exposure metrics. , CEO of IAB Europe, to learn more about the future of adtech transparency. Following the recent release of the ads.txt initiative, and the announcement of upcoming changes to the General Data Protection Regulation (, , and to be part of both of these initiatives, both as a partner following, and as an active participant as the region gears up for the. Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. She touched on a lot of key points for the industry—like brand safety, the challenges facing ads.txt, the mechanics behind brand placements, the future of viewability and how she sees the big data landscape in Europe today—we tell her story below. “After working at Deputy DG for Digital Europe in the early 2000s, I went to Microsoft for eleven years as part of their EU and Brussels policy team. 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